Ziyech signed for Chelsea last month in a move worth around £37 million, but will stay with Ajax until the end of the season before joining the West Londoners.
Frank Lampard’s men have been inconsistent this season as they find it harder to breakdown defensive opponents.
Poyet believes Ziyech has the technical talent to succeed at Stamford Bridge but insists he might struggle to adapt to life in his early days in London.
"I thought last year he was outstanding, every time he got the ball you thought something would happen with creating chances and scoring goals," the 52-year-old told Goal. "He is more individual than I was!”
"He is more direct but he always tries to affect the offensive play of the team which is exciting for people. When people go to watch football, they pay to watch teams win but also see something special.”
"I think he is that kind of player to bring something to excite people in the stands to get people buying tickets. I was very surprised at the situation where he signs four days after January for next season.”
"I couldn't get it around my head but people have forgotten about his signing. In January, people thought Pedro, Willian and [Olivier] Giroud were going to have an exciting new player to come in.”
"Now we can go through 20 names of players that perform at an incredible level in Holland with a few playing very well in England but the majority didn't. It depends on how quickly he adapts to football and life in England."