Arteta was appointed as Arsenal head coach following a poor run of form which led to the dismissal of Unai Emery.
Arsenal have won just one game out of their last ten Premier League matches, and the Spaniard is eager to turn the fortunes of the North Londoners.
Arteta faces a big test against London rival Chelsea, but the 37-year-old insists the Gunners must play with ‘arrogance and belief’ as they are the biggest team in England.
"We are the biggest football club in England,” the former Everton man told Sky Sports.
“We have to play a little bit with that arrogance, that belief. This stadium has to create fear again. I used to hate coming here as an opponent, and we need to use that power."
He added "The moment you jump into this football club, you feel the pressure attached to playing here. The demand is to win, win trophies, to win every three days, be better than your opponents.
"Those are the standards here, and it can't be anything different. When you have the crowd with you, it’s confidence, it's belief, you feel protected.”
"This club deserves nothing else but excellence. It deserves the best every single day. Everyone who jumps through that door needs to realise that is what we're going to be requiring."
