With England introducing the ‘zero tolerance’ procedure in solving the problem, Conte wants Italy to also follow suit.
"I came back to Italy to find more bitterness. This is not nice. I have found Italy in a worse situation," said Conte.
"All insults, not just racism is a problem. It exists in Italy and I think it is getting worse.
"We are all responsible. It is easy to report racism afterwards but more needs to be done. More respect is needed. We all need to take a long hard look at ourselves.
"I had an experience in England. But there is zero tolerance there. It needs to be the same here.
"In England it is a family atmosphere. In Italy we need to start making changes.
"People go to the grounds thinking they can insult and incite hatred. Fans should support their team and it should end there."
Expressing his disgust to the difficult to control issue in Italy, Conte believes the said case will become perennial if actions are not taken to help solve the problem.
"I think we need to send strong messages. You cannot incite violence or hatred. That is the message that needs to be sent. The press have a key role," he added.
"Those that read need to see the message. We cannot keep on this path. Things need to change.
"The new generation otherwise will get the wrong message. I am worried about the next generation."
Returning to Serie A with Inter Milan in the close season, Conte’s Inter has recorded three wins after three games, topping the table with nine points.