The 26-year-old is having another good season with the Eredivisie champions and has been heavily linked with a move to a top European club, with the likes of Tottenham Hotspur, Arsenal, Juventus and Paris Saint-German hoping to sign him.
The Netherlands-born Moroccan has been widely criticized about his off field behaviour but Ziyech insists he does not care about people’s opinion, because there are too many fake people hovering around the game.
"I have knowledge of people and I don't like fake people," the former Twente forward told Algemeen Dagblad.
"I have a certain antenna with which I can filter exactly who is real and who is fake in one conversation. Who pretends and who is pure. That is very important to me. Just be normal.”
"If I trust someone, I also blindly trust that person. Otherwise you cannot touch me, your opinion does not matter to me at all.
"Many fake figures are walking around football fields, so I trust few people. It's a big puppet show and it's getting worse."
He added: "People who never speak to me do not experience me on a daily basis but talk about how I am put together. I call those people clowns. They want to perform a trick without real knowledge.
"But sometimes it is not their fault. The puppet show also depends on something like social media.”
“That has destroyed the world. Everything must be beautiful, everyone wants to show everything off. It is made up. Everything becomes less personal, everything just has to be shown.”
"That sounds contradictory, but when I post something, I do it because I like it. I make nothing more beautiful than it is and certainly not with a feeling of: look at me."
